Self & Hot Wheelz

by Sara Collins

My senior capstone involved a project called 'Self' as well as a rebrand component for the female centered racing team Hot Wheelz, at RIT.


Self is a project centered around personifying a coping mechanism I utilize. This project was used to magnify my design and illustration process as well as represent this character.

Hot Wheelz is a female centered racing team at RIT. The rebrand was a complete overhaul of the clubs look and feel, as the current Marketing System Lead. This was paired with social media efforts to get a more established schedule for the Marketing System lead moving forward. The launch of the rebrand will be in the Fall of 2020.