Instagram for Grannies

by Elizabeth Crockford

Instagram for Grannies is a digital how to book explaining how to use Instagram to senior citizens. I thought of this idea after helping my grandma learn some basics in the app. I also created an Instagram account where I intereacted with "instagrannies", who are senior citizens who have a following on Instagram. I also used the account to reach out to senior citizens to see if I could answer any questions they had about Instagram. Through this process I learned a lot about the app, but I also learned how to market something towards senior citizens.